When you’re tired of product decisions built on hunches
Research gets mentioned a lot, especially right after a launch goes sideways or a bet doesn’t land. Suddenly everyone wants to “get closer to the user.” But without structure, that turns into scattered surveys, PM-led interviews, and insights that die in Slack threads.
I step in before it spirals, running research that answers real questions and gets used.
I lead the research that’s too important to get wrong
You’ve got big questions, a packed roadmap, and no one on the team with the time, or focus, to run the research properly.
That’s where I come in.
I step in as your embedded researcher and take the lead on everything:
Recruitment, screeners, sessions, synthesis, delivery. Clean handoff. Clear answers. No babysitting required.
But more than that, I make sure the research lands.
That the right people hear it. That it shows up in product decisions, not just a doc. That you walk into your next strategy meeting with insight you trust, not guesses you hope will land.
This is hands-on, senior-level research support for teams that don’t just want “feedback” but clarity that moves the work forward.
For when the stakes are high and you can’t afford a wrong turn.
Talking to buyers before you go upmarket
Understanding why retention is flat, even with good usage
Testing demand for a brand-new product direction
Mapping segments and priorities before a big roadmap planning cycle
These projects usually run for 8-12 weeks on a flat fee, aligned to your sprint and planning cycles. You get a focused research partner who moves at your pace and gives you something to act on.
Project-based: Big questions, clear answers
Monthly retainer: Research that keeps pace with your team
For product orgs that want usability insight built in, not bolted on. You get:
One moderated usability test per month, planned, run, and delivered
Fast turnarounds, no rescoping loops, no waiting two weeks for a kickoff
Slack check-ins, async reviews, findings your team can use right away
Optional surveys or concept tests, flexed to your roadmap
Think of it like a carousel of lightweight research, one that doesn’t stall between launches or disappear.
